Brand Obama: Incentive Intelligence Report: Brand Obama is Powerful In an online report for January 23, 2009, Incentive Intelligence, a Consulting firm which calls itself "an influence consultancy" said that attaching Mr. Obama's name to any poll causes a positive surge of 10 points. Adding that " the impossible now seems possible" and that once again hope is surging, this report shows that Obama is more than just an icon: He is an icon with power. I take this as a sign that "Under New Influence", an Incentives program for Obama youth, which has a federal patent pending, should sail on smooth rails. (Knocking on wood here). In addition, a piece in the UK telegraph online expects tourism to the US to soar due to the inauguration of our 44th. GO-bama.